From 1 July and throughout the Summer AMDEA will be evolving its’ brand identity to better reflect the increasing diversity of its members representing all aspects of the UK appliance industry including manufacturers, importers, distributers, retail members with their own appliance brands and its Associate Members representing the wider value chain.
The AMDEA name will be retained but its logo will no longer reference ‘The Association of Manufacturers of Domestic Appliances’. The new-look AMDEA logo will incorporate the strapline ‘The UK Home Appliance Association’.
AMDEA CEO Stefan Hay says: ‘When I took on my role last year I promised evolution not revolution. The AMDEA team has been steadily building membership services and implementing a new rolling five-year strategy, membership is growing rapidly to incorporate the wider appliance sector, and we are increasing our engagement with a wider range of government departments and MPs as the voice of UK home appliances.
We have evolved to the point where our old brand no longer reflects who we are and what we do. Our new brand is aimed to embody our brand values of Community, Integrity, Authority, Skills and Connectivity. Our new strapline ‘The UK Home Appliance Association’ is inclusive of all our members whilst our new colours emphasise our professionalism and assurance with a dash of energy and aspiration.’
The new brand identity will be phased in over the summer. If you would like any additional information or a copy of our Brand Guidelines, please contact Rebecca Hildreth.