AMDEA today announced that Bluestem Group has officially joined the association, bringing its well-known Igenix, Statesman, and Ewbank product ranges into the UK’s largest representative community of major and small home appliance brands.
AMDEA CEO Stefan Hay expressed strong enthusiasm about the new partnership, stating that he is delighted to welcome Bluestem Group into the Association’s growing membership. Hay highlighted the energy, expertise, and product diversity Bluestem brings, noting that the addition of Igenix, Statesman, and Ewbank strengthens AMDEA’s collective voice and industry representative impact.
Stefan Hay said: “We are absolutely thrilled to welcome Bluestem Group into the AMDEA community. Their exceptional brand ranges Igenix, Statesman and Ewbank represent innovation, quality, and deep company values. Bluestem’s commitment to the circular economy, compliance and customer service excellence aligns perfectly with AMDEA’s own values, and we look forward to the new contributions they will bring to our community.”
Rebecca Batchelor, Group Manager at Bluestem Group, welcomed the partnership and emphasised the importance of industry collaboration in supporting product safety, sustainability and responsible growth.
Rebecca Batchelor said: “We are pleased to join AMDEA and to be part of a network that represents the UK’s leading home appliance brands. Collaboration across the industry is essential as we work together to strengthen our standards around product safety, sustainability and regulatory compliance. We look forward to contributing our experience and supporting the important work AMDEA does on behalf of the sector.